Bing Expands Rewards Incentives to UK Users

August 2, 2017

We learn from the Verge that Microsoft is expanding its bribery, I mean, rewards program to the UK in, “Microsoft Is Now Paying People to Use Bing in the UK with its Rewards Scheme.” Referring to points a user accrues by using Bing, writer Tom Warren details:

The points can then be transferred to a number of different rewards, including Xbox digital gift cards, Groove Music passes, and Skype credit. Microsoft is also partnering with a number of UK charities so you can donate points to these organizations instead. Microsoft Rewards works almost identically in the UK as it does in the US. You’ll get 3 points per Bing search, and this is doubled (until August 15th) if you’re using Microsoft Edge. You can obtain a maximum of 30 points per day (60 points using Edge) through searches, or participate in quizzes to gain more. Microsoft also gives out 1 point for every pound spend at the UK online Microsoft Store. If you manage to hit 500 points in a month, there’s a second level with better rewards and the ability to earn a maximum of 150 points a day.

Is this program enough to pull a significant number of Google users Bing’s way? Perhaps the expansion overseas is an indication that it has been a success in the US. Either way, it is too bad Bing must stoop to buying traffic and click love.

Cynthia Murrell, August 2, 2017


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