Google Is Rewiring Internet, Again

August 25, 2017

Google revolutionized the Internet by downloading all data in its server and offering fast search results. The search engine giant plans to do it again by introducing a series of network infrastructures to make search faster.

The Next Platform in an article titled How Google Wants to Rewire the Internet says:

Running a fast, efficient, hyperscale network for internal datacenters is not sufficient for a good user experience, and that is why Google has created a software defined networking stack to do routing over the public Internet, called Espresso.

The whole exercise of creating an extra layer or network infrastructure is to enhance user experience. As Google today generates 25% of the global Internet traffic, it is becoming difficult for the search engine giant to keep the results relevant.

Google used custom developed routers and switches for implementing this program. Hope that now people are able to find what they are looking for without getting lost in the maze of sponsored advertisements.

Vishal Ingole, August 25, 2017


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