Google Management: Technology and Managment Wobbles

October 17, 2017

Bloomberg has another “Google is a bum” story. Remember the cheerful days of 2002 when Google was the cat’s pajamas. 23 skidoo now invokes the bum’s rush.

Navigate to “Google Has Made a Mess of Robotics.” Google bought robotics companies. Bloomberg seems to delight is offering this observation:

None of the acquired companies have robots in use beyond the offices of Google’s now-parent company, Alphabet Inc. At least three key robotics chiefs who joined in that 2013 wave left the company in the last few months…

I must admit I like the Boston Dynamics robot reindeer. Tiny children marveled at these devices. Ho ho ho. Santa uses “Terminators” to deliver goodies.

Google may not be doing robots designed the “thrill” children. Bloomberg notes:

For the last year it’s [Google has] also operated what has come to be referred to as the “arm farm,” a room somewhere at its Mountain View, Calif., headquarters where at least 10 robotic limbs are being refined to grasp and manipulate various objects.

Yes, a disembodied limb. Perfect for a K-3 field trip.

The subtext to the Bloomberg write up is that Google’s management is not very good at managing. Come on. It’s the Google. Ease off.

Stephen E Arnold, October 17, 2017


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