Instagram Milestone: 800 Million Monthly Active Users
October 27, 2017
If there were any doubts that Facebook’s 2012 purchase of Instagram was a good idea, this should put them to rest—SiliconBeat reports, “Facebook-Owned Instagram Reaches 800 Million Monthly Active Users.” Reporter Queenie Wong writes:
The photo-sharing app reached 800 million monthly active users, Carolyn Everson, Facebook’s vice president of global marketing solutions, announced at an advertising event in New York Monday. That’s an uptick of 100 million monthly users since April. Instagram also grew its daily active users to 500 million and reached 2 million advertisers. Facebook bought Instagram for $1 billion in cash and stock in 2012. So far, the social media giant’s purchase appears to be paying off. Analysts have noted before that Instagram was a good investment for Facebook because it gave the company an app that was popular among teens.
Wong concludes by reminding us that Instagram has recently been competing with Snapchat with its own version of temporary posts, Stories. In fact, Facebook just announced the ability to cross-post Stories between the two platforms.
Cynthia Murrell, October 27, 2017
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