Report Assesses Todays Voice Assistant Landscape

November 2, 2017

Having observed the recent boom in AI-powered voice-assistant products, Business Insider’s research service, BI Intelligence, has conducted a study on the issue. The site promotes their findings in their preview, “The Voice Assistant Landscape Report.” Writer Jessica Smith begins with an overview of recent developments: AI has become more accurate; mobile networks are more powerful; and smart appliances (aka the “internet of things”) supply more opportunities for voice-command control. By 2015, she reports, 65% of those with smartphones in the U.S. used voice assistants with those devices. Also, sales of Google Home and Amazon Echo are expected to triple this year, to 24.5 million units. Still, we’re told there remain significant obstacles, both social and technical, to widespread adoption just yet.

Smith shares some findings from the report. Among them:

Technological advances are making voice assistants more capable. These improvements fall into two categories: improvements in AI, specifically natural language processing (NLP) and machine learning; and gains in computing and telecommunications infrastructure, like more powerful smartphones, better cellular networks, and faster cloud computing.

Changes in consumer behavior and habits are also leading to greater adoption. Chief among these are increased overall awareness and a higher level of comfort demonstrated by younger consumers.

The voice assistant landscape is divided between smartphone- and speaker-based assistants. These distinctions, while important now, will lose relevance in the long run as more assistants can be used on both kinds of devices. The primary players in the space are Apple’s Siri, Microsoft’s Cortana, Google Assistant, Amazon’s Alexa, and Samsung’s Viv.

Stakes in the competition for dominance in the voice assistant market are high. As each assistant becomes more interconnected with an ecosystem of devices that it can control, more popular platforms will have a sizable advantage.

Naturally, the article concludes by telling us how to get our hands on the full report. You could invest in the BI Intelligence “All-Access” pass if you are really, really into research reports. Or, you could just purchase and download this particular report here for $495.

Cynthia Murrell, November 2, 2017



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