Microsoft Bing Has the Last AI Laugh

December 1, 2017

Nobody likes Bing, but because it is a Microsoft product it continues to endure.  It chugs along as the second most used search engine in the US, but apparently first is the worst and second is the best for creating a database of useful information for AI.  India News 24 shares that, “Microsoft Bing: The Redmond Giant’s Overlooked Tool” is worth far more than thought.

Every day millions of users use Bing by inputting search queries as basic keywords, questions, and even images.  In order to test an AI algorithm, huge datasets are needed so the algorithm can learn and discover patterns.  Bing is the key to creating the necessary datasets.  You also might be using Bing without knowing it as it powers Yahoo search and is also on Amazon tablets.

All of this has helped Microsoft better understand language, images and text at a large scale, said Steve Clayton, who as Microsoft’s chief storyteller helps communicate the company’s AI strategy.  It is amazing how Bing serves a dual purpose:

Bing serves dual purposes, he said, as a source of data to train artificial intelligence and a vehicle to be able to deliver smarter services.  While Google also has the advantage of a powerful search engine, other companies making big investments in the AI race – such as IBM or Amazon – do not.

Amazon has access to search queries centered on e-commerce, but when it comes to everything else that is not available in one of their warehouses.  This is where Bing comes in.  Bing feeding Microsoft’s AI projects has yet to turn a profit, but AI is still a new market and new projects are always being worked on.

Whitney Grace, December 1, 2017

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