Filtered Content: Tactical Differences between Dow Jones and Thomson Reuters

December 5, 2017

You may know that Dow Jones has an online search company. The firm is called Factiva, and it is an old-school approach to finding information. The company recently announced a deal with an outfit called Curation. Founded by a former newspaper professional, Curation uses mostly humans to assemble reports on hot topics. Factiva is reselling these services, and advertising for customers in the Wall Street Journal. Key point: This is mostly a manual method. The approach was more in line with the types of “reports” available from blue chip consulting firms.

You may also know that Thomson Reuters has been rolling out machine curated reports. These have many different product names. Thomson Reuters has a large number of companies and brands. Not surprisingly, Thomson’s approach has to apply to many companies managed by executives who compete with regular competitors like Dow Jones but also among themselves. Darwin would have loved Thomson Reuters. The point is that Thomson Reuters’ approach relies on “smart” software.

You can read about Dow Jones’ play here.

You can read about Thomson Reuters’ play here.

My take is that these two different approaches reflect the painful fact that there is not clear path forward for professional publishing companies. In order to make money from electronic information, two of the major players are still experimenting. The digital revolution began, what?, about 40 years ago.

One would have thought that leading companies like Dow Jones and Thomson Reuters would have moved beyond the experimental stage and into cash cow land.

Not yet it seems. The reason for my pointing out these two different approaches is that there are more innovative methods available. For snapshots of companies which move beyond the Factiva and Thomson methods, watch Dark Cyber, a new program is available every Tuesday via YouTube at this link.

Stephen E Arnold, December 5, 2017

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