Google Told to Rein in Profits

December 5, 2017

Google makes a lot of money with their advertising algorithms.  Every quarter their profit looms higher and higher, but the San Francisco Gate reports that might change in the article, “Google Is Flying High, But Regulatory Threats Loom.”  Google and Facebook are being told they need to hold back their hyper efficient advertising machines.  Why?  Possible Russian interference in the 2016 elections and the widespread dissemination of fake news.

New regulations would require Google and Facebook to add more human oversight into their algorithms.  Congress already has a new bill on the floor with new regulations for online political ads to allow more transparency.  Social media sites like Twitter and Facebook already making changes, but Google has not done anything and will not get a free pass.

It’s hard to know whether Congress or regulators will actually step up and regulate the company, but there seems to be a newfound willingness to consider such action,’ says Daniel Stevens, executive director of the Campaign for Accountability, a nonprofit watchdog that tracks Google spending on lobbyists and academics. ‘Google, like every other industry, should not be left to its own devices.’

Google has remained mostly silent, but has made a statement that they will increase “efforts to improve transparency, enhance disclosures, and reduce foreign abuse.”  Google is out for profit like any other company in the world.  The question is if they have the conscience to comply or will find a way around it.

Whitney Grace, December 5, 2017

 

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