Should Google Blogger Users Worry about the Platform?

February 13, 2018

Not long ago, Beyond Search picked up a vibe that Blogger, Google’s blogging platform, was going the way of Google Accelerator and Orkut. There may be some tailwind pushing that idea forward.

Navigate to “Google Partners With WordPress To Accelerate The Development Of A Faster Web.” The article reports as “real” news, of course:

WordPress controls a staggering 59 percent of the CMS market. Partnering with the platform makes sense for Google to advance its goals in creating a faster and better web.

I understand the need for speed, but perhaps Blogger is falling behind WordPress, and the Google may love more users more than its own platform. Is Blogger a liability, a black hole of costs, or an acquisition that failed to avoid a Dodgeball fate?

We’re watching.

Stephen E Arnold, February 13, 2018

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