Google Retains Opt-Out Option
February 15, 2018
While the desire by most organizations to land at the top of relevant Internet search results was strong enough to spawn the entire SEO profession, some entities are not so eager for traffic. Now we learn Google will continue to let sites opt out of its search results, even though the legal requirement to do so has expired. Ubergizmo reports, “Google Will Let Websites Opt Out of Surfacing in Search Results.” Writer Adnan Farooqui writes:
Google settled an antitrust investigation by the FTC back in 2012 by promising to change its behavior in several areas. The commitments it made included removing AdWords restrictions that made it harder for advertisers to run multi-platform campaigns and giving websites the option to opt out of being displayed in search results and having their content crawled. Both commitments that Google made to the FTC back in 2012 have expired as of December 27th, 201[7]. It’s under no obligation to continue honoring them but Google has said in a letter to the FTC that it will honor them. ‘We believe that these policies provide additional flexibility for developers and websites, and we will continue them as policies after the commitments expire,’ Google confirmed in the letter.
So, fear not— if you’d prefer your site not be found by drive-by Google traffic, the search engine will continue to have your back.
Cynthia Murrell, February 15, 2018
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