Not Quite 15 SEO Assertions: Commentary from the Addled Goose
March 1, 2018
I read “Stay in the Online Marketing Game With these 15 SEO Statistics in 2018.” I am sitting in my log cabin in Harrod’s Creek, Kentucky. The flood waters are rising, and the odor of mine drainage run off fills the morning air. What’s a good use of my time? Commenting on the 15 search engine optimization “statistics.” The write up presents ten items, but, hey, for the SEO wizards that’s close enough. Ten is a really big number. The 15 in the headline is just marketing.
Buckle your seatbelts. Here we go.
| “Statistic” | Beyond Search Honk |
| Desktop search traffic | This is cratering. Most queries are from mobile devices. Web sites and blogs are going the way of the dodo |
| Searches per second | Bogus data because “searches” happen without the user taking action |
| Number of words in a search | Look at results from multi word queries. See the strikeouts. That’s cost reduction and advertising in action |
| Mobile devices | Smart searches mean less user control |
| Link building and high quality content | Nope, the name of the game is buying ads. That triggers relevance |
| Length of content | Baloney |
| Shares and links | Yep, just like the Russia method. Flooding causes some algorithms to go bonkers |
| Focus on SEO | Sure, why not just say, “Hire and SEO expert”? |
| Strategies | Want traffic? Buy ads. See. Simple. |
| Local SEO | Works great if one does business in a area where users rely on their phone for products and services. Here in Harrod’s Creek, I know the stores. |
Now you and I know how to stay in the online marketing game with “statistics”:
- Make up a headline which is inaccurate
- Present generalizations without back up
- Statistics? Hey, who wants to deal with numbers.
Plus I am thrilled that the missing five elements were not in the write. No intellectual loss?
Stephen E Arnold, March 1, 2018
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