Bigquery Equals Big Data Transfers for Google
March 16, 2018
Google provides hundreds of services for its users; these include YouTube, AdWord, DoubleClick Campaign Manager, and more. Google, however, is mainly used as a search engine and all of the content on its other services are fed into the search algorithm so they can be queried. In order for all of the content to be searchable, it needs to be dumped and mined. That requires a lot of push power, so what does Google use? According to Smart Data Collective, Google uses the, ““Big Query Service: Next Big Thing Unveiled By Google On Big Data”.“”
Google and big data have not been in the news together for a while, but the BigQuery Data Transfer Service shows how it is moving away from SaaS. How exactly does this work?
According to a Google’s blog post, the new service automates the migration of data from these apps in BigQuery in a scheduled and managed manner. So good so far, the service will support data transfers from AdWords, DoubleClick Campaign Manager, DoubleClick for Publishers, and YouTube Content and Channel Owner Reports and so forth. As soon as the data gets to BigQuery, users can begin querying on the immediate basis. With the help of Google Cloud Dataprep, users cannot only clean and prep the data for that analysis but also further think of analyzing other data alongside that information kept in BigQuery.
The data moves from the apps within 24 hours and BigQuery customers can schedule their own data deliveries so they occur regularly. Customers who already use BigQuery are Trivago and Zenith.
The article turns into a press release for other services Google provides related to machine learning and explains how it is the leading company in the industry. It is simply an advertisement for cloud migration and yet another Google service.
Whitney Grace, March 16, 2018
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