Amazon: Why Support Blockchain? To Chase IBM? Wrong.
April 30, 2018
In June 2018, I will describe Amazon’s lynch pin approach to intelligence analysis. The “play” has been ignored or overlooked by those who monitor the next generation information access market. At the Telestrategies ISS conference, I will report the DarkCyber and Beyond Search analysts’ assessment of this important Amazon service. The audience for the Telestrategies ISS programs are law enforcement and intelligence professionals. We have developed a for fee webinar which provides details of the Amazon “swing for the fences” approach to a number of intelligence-related services. Personally I was surprised by the audaciousness of the Amazon approach.
In this context, I noted a report in “Amazon’s New Blockchain Service Could Hurt IBM” which misses the main point of the Amazon “invention.” Yes, there is a patent as well as publicly accessible data about this data management play.
The write up explains that Amazon is offering BaaS or Blockchain as a Service. The spin in the write up is the threat which Amazon poses to IBM. From my analysts’ viewpoint, this is just a tiny piece of a much larger story.
What if Amazon is interested in a far larger market than one envisioned by IBM with its arm waving?
Assessing Amazon’s “invention” on the basis of this type of data might be misleading:
Amazon’s decision to launch both the Ethereum and Hyperledger Fabric services means that it wants to straddle the public and private cloud markets with its blockchain services. IBM has a firm grasp of the private on-premise cloud market, but AWS has been gaining ground with Virtual Private Cloud (VPC) services, which isolate sections of AWS’ public cloud for private use. The CIA, for example, already uses a “secret region” of AWS to host its classified data. Therefore, deploying Fabric on AWS’ VPCs could counter IBM’s deployment of Fabric on its on-premise private clouds.
Hmm. Quite a mishmash of assertions and services.
For a different point of view, catch my sessions at the Prague Telestrategies ISS program in Prague. If you want the information now, write benkent2020 at yahoo.com and request information about our online webinar. Coincident with my presentation, my team will release a story in Beyond Search, and we will post a brief video highlighting some of the main points of my presentation.
Oh, with regard to IBM, that company hired an Amazon executive to help IBM catch up. That’s more than worry. That’s reaction to a system which has been under construction since 2011. With a seven year head start, big time vendors involved, and contracts in negotiation, IBM has to do more than poach a manager.
Amazon sells books, right?
Stephen E Arnold, April 30, 2018
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Thanks forr this informative read, I have shared it on Facebook.