Voice: Why Write? Why Read?

May 16, 2018

Voice search is the next big thing in the search industry for those younger than I. This is a pretty universally accepted trend among tech thinkers. With that in mind, it’s a good time to look at one’s own personal use and your business uses for search, and ask: “Do I need to talk instead of thinking, doing a bit of research, and then formulating a query?”

The is for millions upon millions of mobile enabled is, “Why on earth would I waste time doing those inefficient things?”

We learned more from a recent article in The Next Web, “By 2020 30% of Search Will Be Voice Conducted. Here’s What That Means for Your Business.”

According to the story:

“I would also invest in trying to get clients to review my restaurant on Yelp and Tripadvisor so that when people click through, they will see relevant and recent information on my restaurant. If I were providing services, I would make an effort to get listed in Yelp and Google My Business to increase my chances of showing up.”

Another big way to prepare that experts are recommending is to think about SEO in a totally different way. The way we search through our fingertips and through our voice boxes are totally different. In short, we tend to say less than we type when searching so SEO will have to be even more precise than before. This is only the tip of the iceberg. Get ready for irrelevant results, quite a bit of floundering around for the information one requires, and manipulation.

Those free services come at a cost. But aren’t chatting and voxing easy?

Patrick Roland, May 16, 2018


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