Bing Keeps on Trying

May 21, 2018

Ah, Bing.

Microsoft has struggled to garner the respect in the search engine world that its software has commanded.

Bing is often seen as the Avis to Google’s Hertz. Maybe a stepchild of the search game patriarchs, Sergey and Larry.

Microsoft is not blind to these views, which is resulting in some interesting innovations to close the gap between it and Google. We learned about these steps from a recent TechRadar story, “Microsoft Unveils New Features for Bing in Bid to Make You Switch from Google.”

The biggest upgrade? The fact that Bing now gives you an “Intelligent Answer” and not just the one that ranks first. It seems like a good move, which the article highlights:

“We’re pleased to see Microsoft attempt to win over users by adding more features (which you can read about more on the Bing blog), rather than trying to strong-arm people who use Windows 10 into using the search engine, but will this be enough to make people switch?”

We’re going to go out on a (not very long) limb and suggest, no. This isn’t enough to make people switch. That’s especially true when we see news like this, that claims that Google’s Assistant is the most accurate. Looks like the game board is shifting beneath Microsoft’s feet as they try to catch up. How does one find information available on the Internet?

One doesn’t without recourse to commercial systems from vendors with low or zero profile among consumers. Money is required to find relevant information. Free stuff returns what earns money to pay for the “free lunch.”

Patrick Roland, May 21, 2018


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