Google Does Not Play Hardball, Certainly Not in Australia

June 20, 2018

Google has eagerly held its stronghold on the market and many of its tough exploits have been documented. Recently, their tactics seem to have reached a new level of seriousness, as we discovered in a recent Business Insider story, “Unlockd is Blaming Google for Going Into Administration.”

According to the story:

“The Unlockd app, which is backed by Rupert Murdoch’s son Lachlan, lets mobile users view ads, content, and offers based on their interests in exchange for rewards. It is only available on Android…“The company said it was planning to go public when Google threatened to ban its service from Google Play.”

This was a big blow to a company that was valued at $180 Million. However, it is appearing that Google is perhaps not the villain many are making them out to be in this scenario. Recently, Google has been giving users an option to turn off advertisements that know too much of their information. So, what once looked like a strong arm tactic to ruin a startup is now beginning to seem like Google turning a corner and helping users protect their information.

Patrick Roland, June 20, 2018



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