Twitter Bots: Usefulness Questioned
July 27, 2018
Twitter Bots have become the junk mail of the digital era. We get harassed and prodded by these autonomous accounts. Whether you are a celebrity or an average joe, you have likely been confronted by artificially intelligent Tweets that are tough to determine validity. We learned about an interesting way to combat this phenomenon from a recent Zero Hedge story, “Researchers Unmask Anonymous Twitter Accounts with 97% Accuracy Using Machine Learning.”
According to the story:
“For users who occasionally engage in anonymous tweeting, this revelation shouldn’t go unacknowledged. In their study, the researchers discovered that their most basic algorithm could correctly identify an individual user in a group of 10,000 using just 14 pieces of metadata from their posts on twitter nearly 96.7% of the time. Furthermore, attempts to obscure the individuals’ identity by tampering with the data were remarkably ineffective.”
Finally, we are getting to a stage where human intelligence is outwitting the artificial brand. These researchers are not alone, as was made big news recently, Twitter purged millions of accounts linked to bots recently. This is good news for regular folks, but also for retailers who now can have a more legitimate pedestal to stand on. It might be optimistic, but life seems to be inching closer toward the old definition of “normal.”
Patrick Roland, July 27, 2018
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