Google: The Right Stuff?

November 8, 2018

Much has been written about Google’s 20th birthday, recently. While a lot of fun retrospectives have taken us down memory lane, it’s worth thinking for a while about what it aims to do in the future and whether it can survive. One recent story gave us much food for thought, according to The Conversation, “Google Hits 20, But It Will Struggle To Become a Billion Dollar Company Like Apple.”

According to the story:

“Amid the success of Gmail, Google Maps, Google Docs, Google Chrome, Google Drive, Google Translate, and Google Analytics, one thing has never changed. Since its founding, Google’s mainstay has always been advertising revenue. Of Google’s US$60 billion revenue in 2015, only US$8 billion came from non-advertising activities.”

This is not to mention all of the famously failed products, like Google Glass, that have diverted the company’s time and money. But it’s those beautiful losers that kind of make us root for Google. We love their interest in trying new things, even when we laugh at it. However, some enemies of the Search King are actually claiming they are too powerful. With looming lawsuits at home and abroad, it might be time for Google Lawyer to become a thing if they want to survive another two decades.

Patrick Roland, November 8, 2018

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