Amazon: Making the Fuzzy Laptop Maker Look Silly

November 29, 2018

In an upcoming DarkCyber and in my new series of lectures for LE and intel professionals, I will be exploring the implications of Amazon’s public admissions that the company is the beastie in the policeware kennel. The “few words are better” Jeff Barr has summarized some of the more public announcements in “AWS launches, Previews, and Pre-Announcements” which is a useful, if incomplete, checklist of what’s happening at the Zon. (Where is that policeware info by the way?)

But for Beyond Search and its handful of very gentle readers I want to point out that Microsoft’s furry laptop, Azure outages, and the ineptitude of updating Windows 10 looks bad.

Consider what Amazon has been doing for the past five years or so: Developing not one but two different custom chips, building a range of machine learning tools including free for now training programs, and rolling out features and function to keep the often creaky Amazon Web Services engine chugging along.

Microsoft has the furry laptop thing. Oh, I almost forgot. Microsoft brought back the Microsoft “IntelliMouse Explorer.” Plus Microsoft continues to play more nicely with Amazon Alexa as it tries to make sure it can be Number Two in the big cloud game. Google, HP, IBM, and a number of companies whose names I struggle to remember want to knock of the big dog. The breed is a Bezos I believe.

Net net: Amazon seems to be taking bits and pieces from the Google, Palantir, and IBM playbook. Chef Bezos mixes the ingredients and rolls out a mind boggling array of new stuff.

But which company looks a little behind the times? Here in Harrod’s Creek we see Microsoft and its fuzzy laptop tablet thing. By the way, how does one keep fuzzy stuff free from dirt, bacteria, and burrito juice?

Amazon probably sells some type of cleaner. Why not do a product search on Amazon. Product searches account for a hefty chuck of online search action. Perhaps there is an Amazon Basics to clean the furry gizmo? Better yet, there are ads on Amazon. Ads which once were the exclusive domain of the Google.

Google. That’s another story one can research on a furry Microsoft device using an “old is new mouse” too.

Stephen E Arnold, November 29, 2018

Written by Stephen E. Arnold · Filed Under Amazon, Business strategy, Microsoft, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.