Ontotext Rank

December 5, 2018

Ontotext, a text processing vendor, has posted a demonstration of its ranking technology. You can find the demos at this link. The graphic below was generated by the system on December 3, 2018, at 0900 am US Eastern time. I specified the industry as information technology and the sub industry as search. Here’s what the system displayed:

image

A few observations:

  1. I specified 25 companies. The system displayed 10. I assume someone from the company will send me an email that the filters I applied did not have sufficient data to generate the desired result. Perhaps those data should be displayed?
  2. No Google Search nor Microsoft Bing search appeared. Google, a search vendor, has been in the news in the countries I have visited recently.
  3. RightNow appeared. The company is (I thought) a unit of Oracle.
  4. Publishers Clearing House sells magazine subscriptions. PCH does not offer information retrieval in the sense that I understand the bound phrase.

Net net: I am not sure about the size of the data set or what the categories mean.

You need to decide for yourself whether to use this service or Google Trends or a similar “popularity” or “sentiment” analysis system.

Stephen E Arnold, December 5, 2018

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