Amazonia for January 14, 2018

January 14, 2019

Tired of buying stuff on Here’s some Amazonia to start your week off the Amazon way.

Management Romance?

Did the ‘National Enquirer’ Finally Get One Right with Its Sensational Exposé of Bezos’s Affair?” reveals some interesting information. DarkCyber has no comment.

Buying Technology

Amazon purchased the Israel based CloudEndure. I did not know that clouds could “endure”. I get the idea though. With this technology, Amazon is able to deliver better disaster recovery. Is the technology better than that from every other cloud outfit? It may be because most cloud disaster recovery systems are not exactly the same as opening the refrigerator door. Additional details are available from GeekWire; for example, the estimated purchase price of a tiny fraction of the Bezos divorce settlement.

Yes, One Million

According to the Verge, more than one million people have preordered the Echo Auto device. It is less expensive than purchasing a Tesla. Since an errant 90 year old smashed my beloved Kia in a parking lot, I don’t think much about automobiles. But obviously a million people do and trust Amazon to deliver a better auto experience.

Amazon Partner Marketing

Becoming an Amazon partner may be a step some outfits may want to consider. Coupa, a financial outfit, is ramping up its Amazon love. According to Pymnts:

Coupa users can link their accounts to Amazon Web Services to automatically have AWS invoices sent to the Coupa platform. The integration means companies using both Coupa and AWS can more quickly process those invoices, while gaining enhanced visibility into their spend with AWS services. The integration deploys Coupa’s InvoiceSmash solution, which accelerates invoice processing and payments for users, aimed at enabling companies to capture early payment discounts from their suppliers.

Many of Amazon’s partners are companies which have for many observers a low profile. DarkCyber Annex believes that if Amazon gains traction in the business sector, getting into the Amazon partner arena may be a wise move.

Amazon and Its Satellite Play

Why is Amazon embracing satellites? One answer may be is that cloud computing can reach into the great beyond. According to Formtek:

Amazon AWS brings new meaning to SaaS.  It’s Satellite as a Service, actually named AWS Ground Service. Ground Station attempts to make the world of satellite data capture and processing into a utility service, something that can be easily turned on and off without up-front capital expenditures.  Their target audience are businesses, researchers, governments and space agencies.  The goal is to make the upload and download of data from satellites simpler and cost effective.

DarkCyber Annex knows that Google loves those balloons. Facebook once had solar powered gizmos. Microsoft has ground based Azure. Amazon appears to have some folks who wants to do the final frontier thing whether these is a demand or note.

The Future of Software Innovation

DarkCyber Annex believes that the future of software innovation is to use AWS. An interesting example is documented in Diginomica. The news service reports:

The way that Zendesk has built its new Sunshine platform on AWS is a groundbreaking new take on enterprise SaaS that looks to the future of CRM.

Amazon’s infrastructure will enable more than CRM.

Amazon’s Content Management Play

Amazon could print ebooks. But the company did not have a robust, ready-to-use document management system. OpenText and its like were happy with this state of affairs. Unfortunately, both open source centric and proprietary document management outfits may face a new reality. Their world has changed. ZDNet ran a story with the title “Watch Out MongoDB.AWS Launches Fully Managed Document Database Service.” The problem is that the target is not just open source database systems. Those under threat include the folks who rarely think about Amazon as much more than a glorified eCommerce site. I would wager $1 that the Omnifind crowd at IBM is unlikely to change its stripes because of this announcement. Perhaps this indifference may be a misstep?

Amazon and the Microsoft Compatibility

Amazon seems to be neutral when it comes to criticizing its cross town rival. But Amazon partners are not subject to the same management restraint. DarkCyber Annex noted that Yahoo reported via Business Wire:

ECS, a leading provider of advanced technology, science, and engineering solutions, and a Premier Consulting Partner in the Amazon Web Services (AWS) Partner Network (APN), announced that it is a launch partner of the new file-sharing system Amazon FSx for Windows File Server. An automatically scaled and fully managed file system, Amazon FSx has native compatibility supporting the features, performance, and security capabilities most used by commercial and public sector customers. The system automates time-consuming administration tasks such as hardware provisioning, software configuration, patching, and backups.

Another AWS ecosystem partner. This one is edging into Microsoft’s sacred territory. “Plug compatible” — those words signaled a change for IBM. AWS partner may be a similar token.

Stephen E Arnold, January 14, 2019

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