Google Adds to Its Fancy Dancing Repertoire

February 21, 2019

I assume that someone at Google learned about the UK report hashtagging Facebook as a “digital gangster.”

Google is almost certainly aware that regulatory scrutiny of the firm’s practices is likely to increase in 2019. One of Google’s easier dance moves is reported in “Google Exec Reorganizes Policy Shop as Global Threats Loom.” Nothing solves problems like influencers, insiders and money. The write up asserted:

“Public Policy,” will become “Government Affairs and Public Policy.”

Ah, wordsmithing.

Tougher to explain is the report is another wave of advertisers (many of which have no other way to promote their products and services) are finding themselves taking a mor-tical stand. (That’s a combo of moral and ethical, a neologism for online marketing.)

I noted “Nestle, Disney Pull YouTube Ads, Joining Furor Over Child Videos.” The sometimes source free Bloomberg reports:

Walt Disney Co. is said to have pulled its advertising spending from YouTube, joining other companies including Nestle SA, after a blogger detailed how comments on Google’s video site were being used to facilitate a “soft-core pedophilia ring.” Some of the videos involved ran next to ads placed by Disney and Nestle.

Bloomberg, true to real news norms, adds this statement:

YouTube on Tuesday released an updated policy about how it will handle content that “crosses the line” of appropriateness.

I don’t want to dwell on appropriateness, lobbying, or the cycle of surprise, apologies, and remediation which seems more like a visit to the previously owned and lightly used shop.

Like Facebook, Google has some interesting methods of generating revenue as it continues to avoid the “digital gangster” moniker. Inappropriate kiddie content is, however, problematic for any organization. How? Why? How much? Who? — Questions which may warrant answers some day. Maybe.

It may be time for the founders to distance themselves even more from the online ad giant. The quite valuable 25 year old teapot may be reaching it limit for safe operation.

Stephen E Arnold, February 21, 2019

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