Content Management: Now a Playground for Smart Software?
March 28, 2019
CMS or content management systems are a hoot. Sometimes they work; sometimes they don’t. How does one keep these expensive, cranky databases chugging along in the zip zip world of content utilities which are really inexpensive?
Smart software and predictive analytics?
Managing a website is not what is used to be, and one of the biggest changes to content management systems is the use of predictive analytics. The Smart Data Collective discusses “The Fascinating Role of Predictive Analytics in CMS Today.” Reporter Ryan Kh writes:
“Predictive analytics is changing digital marketing and website management. In previous posts, we have discussed the benefits of using predictive analytics to identify the types of customers that are most likely to convert and increase the value of your lead generation strategy. However, there are also a lot of reasons that you can use predictive analytics in other ways. Improving the quality of your website is one of them. One of the main benefits of predictive analytics in 2019 is in improving the performance of content management systems. There are a number of different types of content management systems on the market, including WordPress, Joomla, Drupal, and Shopify. There are actually hundreds of content management systems on the market, but these are some of the most noteworthy. One of the reasons that they are standing out so well against their competitors is that they use big data solutions to get the most value for their customers.”
The author notes two areas in which predictive analytics are helping companies’ bottom lines: fraud detection and, of course, marketing optimization; the latter through capacities like more effective lead generation and content validation.
Yep, CMS with AI. The future with spin.
Cynthia Murrell, March 28, 2019
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
