Consistency in Action: Google About-Face on Pompeo Gala Ad

May 11, 2019

It must be downright confusing to be a Google algorithm, for humans often make little sense. The Daily Wire reports, “Google First Shuts Down Claremont Institute Advertising their Gala for Pompeo, then Apologizes.” The write-up shares part of a piece by the Claremont’s Ryan P. Williams:

“Google, either its algorithm or some individual, had a look at my essay launching our new campaign for a unifying Americanism, ‘Defend America—Defeat Multiculturalism.’ They decided it to be in violation of their policy on ‘race and ethnicity in personalized advertising’ and shut down our advertising efforts to American Mind readers. We weren’t ‘advertising’ anything in the essay, of course, but the relevant section of their policy lists ‘racially or ethnically oriented publications, racially or ethnically oriented universities, racial or ethnic dating’ as examples of violations. Somebody must have determined we were offering ‘racially or ethnically oriented publications’.”

Gee, why would anyone think a title that includes “Defeat Multiculturalism” had anything to do with race or ethnicity? Silly algorithm. We learn someone from Claremont spent two hours on the phone with Google to no avail. Eventually, though, the company did decide the institute could advertise its own event in its own publication after all and issued an apology. Probably wise.

Cynthia Murrell, May 11, 2019

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