Euphemizing the Valley

July 1, 2019

The Guardian newspaper revealed the terms it associates with the wild, wonderful world of Silicon Valley. “How to Speak Silicon Valley: 53 Essential Tech-Bro Terms Explained” is “your guide to understanding an industry where capitalism is euphemized. I was hoping for a 21st century version of Ambrose Bierce’s The Devil’s Dictionary. No, and the Guardian is unlikely to cause Mr. Bierce to return from Chihuahua, Mexico, to enhance and sharpen the Guardian’s work.

Let’s look at an example of Mr. Bierce’s work:

“Lottery: A tax on people who are bad at math.”? Ambrose Bierce, The Unabridged Devil’s Dictionary

Now the Guardian’s 21st century approach:

Facebook (n) Your mom’s favorite social media platform.

As Mr. Bierce noted:

Pitiful: The state of an enemy or opponent after an imaginary encounter with oneself.? Ambrose Bierce, The Unabridged Devil’s Dictionary

Stephen E Arnold, July 1, 2019


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