Google Takes Another Run at Social Media

July 12, 2019

The Google wants to be a winner in social media. “Google Is Testing a New Social Network for Offline Meetups” describes the Shoelace social network. Shoelaces keep footwear together. The metaphor is … interesting.

The write up states:

The aim behind coming up with this innovative social networking app is to let people find like-minded people around with whom they can meet and share things between each other. The interests could be related to social activities, hobbies, events etc.

The idea of finding people seems innocuous enough. But what if one or more bad actors use the new Google social network in unanticipated ways?

The write up reports:

It will focus more on providing a platform to meet and expand businesses and building communities with real people.

The Google social play has “loops.” What’s a loop? DarkCyber learned:

This is a new name for Events. You can make use of this feature to create an event where people can see your listings and try to join the event as per their interests.

What an innovative idea? No other service — including, Facebook, and similar plays — have this capability.

Like YouTube’s “new” monetization methods which seem similar to’s, Google is innovating again.

Mobile. Find people. Meet up.

Maybe Google’s rich, bold, proud experiences with Orkut, Google Buzz, and Google+ were useful? Effort does spark true innovation … maybe.

Stephen E Arnold, July 12, 2019


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