Tech Giants Are Classy and Semi Clever

August 16, 2019

I read “Google Attacks Windows by Comparing It to a Broken-Down Car.” Classy on two criteria:

  1. TechRadar’s story title. DarkCyber loved the “broken down” bound phrase
  2. Google’s decision to diminish the Microsoft system.

The Google has coveted Microsoft’s position in the computing world. The company rolled out its word processing, presentation, and ledger software specifically to undermine Microsoft Office. Years ago a Googler explained the strategy. (Sorry. I can’t tell you why a real Googler was talking to a person who lives in rural Kentucky.)

Humor is useful, particularly for stand up comedians. Jack Benny made fun of Fred Allen. The two had a feud.

The difference is that from where I view the world across the hollows and streams filled with mine drainage:

  1. Both companies deliver software and services which are deeply problematic. Whether it is Google’s irrelevant results on ad choked page or Microsoft’s updates which kill systems upon which people rely for “work” — both outfits have some technical work to do.
  2. Both companies are monopolies in distinct ways. Google controls a number of services; for example, content delivery via the Android complex. Microsoft dominates in business software.
  3. Both companies have an arrogance which surfaces in product support and public messaging.

To sum up, two deeply flawed organizations sniping at one another is less amusing than what flows from professional comedians.

The ad and the news giant reporting about the ad remind me of individuals who think that their insights are really clever.

Maybe they are, but will high school antics determine what type of laptop computer I will buy? Nope. I am happy with an eight year old Mac Air. No reason to change because advances in the tools I use on a day to day basis are not changing in a meaningful, useful manner.

When innovation stalls and creativity wanes, why not go for jokes?

Stephen E Arnold, August 16, 2019

Comments

2 Responses to “Tech Giants Are Classy and Semi Clever”

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