Google and Its Amazing, Proliferating Services

August 22, 2019

It is all about the live streaming, backed by strong DVR capabilities. Digital Trends asks and answers, “What Is YouTube TV? Here’s Everything You Need to Know.” At a pricy $50 a month (minimum), the service is quite the entertainment investment. For some, though, it may be worth it. Writer Josh Levenson insists that the available features, particularly YouTube TV’s version of a cloud-storage DVR, more than make up for its limitations. These shortfalls include fewer channels than competitors, like AT&T TV Now (formerly DirecTV Now) and Sling TV, and support for fewer devices. He tells us:

“Out of all the various features baked into YouTube TV, one stands out from the crowd: Cloud DVR. Granted, that’s a tool that most live TV streaming services offer these days, but Google has hit the nail on the head offering a more natural experience—letting you record as much content as you want, which can be stored for up to nine months at an end, putting an end to the storage limits that most competitors impose. …

We also noted:

“Like most streaming services, YouTube TV also offers its customers the option to watch the content on multiple screens at once. To be specific, you’ll have the option to create up to six sub-accounts for family members, of which three can watch at the same time. There is no option to upgrade to a higher plan, either—so that’s a firm cap at three streams at the same time, but that should be more than enough for most families.”

But will most households have a device on hand that can play YouTube TV? To run the service on a 4K television, one needs a set-top stream-capable box or a dedicated streaming stick. And as with any service but PlayStation Vue, viewing on a Playstation 4 is out, but all Xbox Ones are supported. It can be run through a Chrome or Firefox browser on a PC or from the operating system on Android and Apple devices. YouTube TV is also supported on Android TV, Apple TV, Chromecast, Fire TV, Roku OS, Vizio SmartCast televisions, and post-2016 smart TVs from LG and Samsung.

Yes, most could probably find something on which to watch YouTube TV. Is it worth the monthly cost? How long will Google stick with the service? Who has time for multiple streaming services? What about Twitch.tv? How can a YouTuber message another? What about child suitable options? Perhaps benched AI whiz Mustafa Suleyman is available to contribute to resolving thorny YouTube questions?

Many questions for a company with remarkable management acumen.

Cynthia Murrell, August 22, 2019

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