Information about Facebook Ads

November 15, 2019

Advertisements are one way companies keep tabs on their competition. Unless they resort to corporate espionage, the only way companies learn about ad campaigns is when they are shared with the public. Companies spend millions of dollars to advertise on the Facebook, which is how the social media platform generates most of its income. In fact, mobile ads bring in the most advertising profit for Facebook, accounting for 84% of their entire revenue.

Unlike other social media platforms, television, radio, and print mediums, there is tool companies can use to spy on their competition’s Facebook ad campaigns. Admin PowerAdSpy posted a YouTube video entitled, “How To Spy On Your Competitor’s Facebook Ads With The Best Ad Spy Tools In The World Power AdSpy.”

According to the video, Facebook has 2.38 billion monthly users, which is almost 1/3 of the world’s population. Since Facebook has such a large user base, it is a gold mine for companies wanting to advertise their goods and services. The video also reports there are 3 million companies with advertising campaigns on Facebook. Facebook ads have seen a 66% return on ad spend (ROAS, money spent on an ad campaign) in 2019’s first quarter.

It is becoming cheaper to advertise on Facebook and Power AdSpy claims its set of advertising spy tools will help companies improve their Facebook advertising strategy. The biggest problem is the video does not say how.

The video is obviously made by someone with a less than fluent grasp on the English language and they relied on free graphics to make a professional, albeit cheap looking video. It would be impressive for a school project, but not to sell a set of marketing tools to a company. What is even worse is that Power AdSpy claims to return heaps of cash, at least the clipart graphics promise that ROI.

Software companies at least explain how their products work in theory on advertising campaigns with the promise of more tailored solutions. Power AdPlay’s own ad campaign is less than grammatically correct. If they cannot get that part right, the product itself might be sketchy.

Whitney Grace, November 15, 2019

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