Vertical Search Engine Milled for Marketing Emails

December 13, 2019

We are curious whether this vertical search engine will take the wind out of Google’s sails (or sales). Milled is a “search engine for email newsletters: Browse and search sales, deals, coupons, and discount codes from thousands of retailers and brands,” the home page declares in a banner that pops up on one’s first visit. That banner also presents a button for companies that wonder, “How do I get my brand on Milled?” The “For-Brands” page answers that question and more:

“Get new customers from your emails: Milled is a search engine for your email newsletters — unlocking them from inboxes and making them discoverable by new customers. Milled has 5,550,718 emails from 110,356 brands. Convert emails into an acquisition channel: Your emails are great for retaining existing customers, but now they can help you find new customers, as well. Milled helps customers who aren’t already on your mailing list find you. Add years of shelf life to your emails: Your team works hard to build emails that only live for 1-2 days. On Milled, they’ll last forever: attracting customers, generating leads, and driving traffic. Get started in 1 minute: 1. Register for an account on Milled, and be sure to confirm your email address 2. Connect your site to Milled by following the instructions 3. Add the unique email addresses that Milled generates to your mailing lists. Whenever you send an email, we’ll post it automatically.”

The front page reproduces emails companies have sent out the day one visits, generally announcing sales and special offers. One can select “All,” “Popular,” or browse by category. One can also choose companies to follow on the Brands page.

This is a smart idea for a specialized search engine, one that might just give Google a run for its ad money.

Cynthia Murrell, December 13, 2019


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