Online Consumption of Data: A Mental Architecture Built on Inherent Addictive Patterns??

December 27, 2019

Two items caught my attention. The first explains that more than 80 percent of a sample group use a “second screen” when watching television. Yep, the boob tube and the vast wasteland. Marshall McLuan, a controversial figure, explained that TV is a kick back and vegetate medium. Punching buttons and formulating a thought for a tweet is hot. The article “88% of Americans Use a Second Screen While Watching TV. Why?” references the factoid that humans are not very adept at multi tasking. Interesting because humans can walk and chew gum, breathe, and think about crossing the street at the same time. But whatever. Also, the write up ignores the McLuhanesque approach that each type of media has its own “construct” or “mental evocation.”

The answer to “Why?” may be as simple as, “Addiction. Just a TV and a computing device.” Can one get the monkey off one’s back? Not easily.

Who can assist another? Consider if this item of information is correct: “70% Parents Cannot Control Their Own Online Activity.” This write up reports:

Around 70 per cent of parents admit that they themselves spend too much time online and 72 per cent feel that internet and mobile device usage in general is impeding family life…

Net net: No wonder information has to be crunchy. Easy to use is becoming a strategy for control. Interesting implications for 2020 and beyond if these two reports are mostly accurate.

Stephen E Arnold, December 27, 2019


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