Amazon: Buying More Innovation
February 26, 2020
DarkCyber noted the article “Amazon Acquires Turkish Startup Datarow.” The word “startup” is rather loosely applied. Datarow was founded in 2016. Not a spring chicken in DarkCyber’s view is a four year old outfit.
What’s interesting about this acquisition is that it provides the sometimes unartful Amazon with an outfit that specializes in making easier-to-use data tools. The firm appears to have been built around AWS Redshift.
The company’s quite wonky Web site says:
We’re proud to have created an innovative tool that facilitates data exploration and visualization for data analysts in Amazon Redshift, providing users with an easy to use interface to create tables, load data, author queries, perform visual analysis, and collaborate with others to share SQL code, analysis, and results. Together with AWS, we look forward to taking our tool to the next level for customers.
The company provides what it calls “data governance,” a term which DarkCyber means “get your act together” with regard to information. This is easier said than done, but it is a hot button among companies struggling to reduce costs, comply with assorted rules and regulations, and figure out what’s actually happening in their lines of business. Profit and loss statements are not up to the job of dealing with diverse content, audio, video, real time data, and tweets. Well, neither is Amazon, but that’s not germane.
Will Amazon AWS Redshift (love the naming, don’t you?) become easier to use? Perhaps Datarow will become responsible for the AWS Web site?
Stephen E Arnold, February 26, 2020
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