Amazon Pursues the Ipanema Way
February 26, 2020
Foreign technology investment is a booming industry. Most major technology investments appear to occur in Asia and western countries. Amazon Web Services is looking south for technology investments, specifically Brazil. ZDNet reports that, “AWS Plants Multimillion-Dollar Investment In Brazil” for development.
AWS plans to invest $233 million (1 billion reais) to expand its infrastructure in São Paulo. The investment will be made over two years. Governor of São Paulo João Doria predicts that AWS’s investment will create more jobs and opportunities for startups within the state. AWS and the Brazilian officials did not share anything else about the deal other than an official press releases. AWS first came to São Paulo in 2012, when they built its first datacenter. That was just the start of the new investment:
“A few years later, the company announced that it would be using the customer cost-consciousness driven by economic instability to grow its business in Brazil and increase its influence in the local technology community. Cloud computing and artificial intelligence will be the core areas of focus when it comes to investment in technology in Brazil in 2020, according to a study released last month by technology firm CI&T.”
AWS’s major challenge in Brazil will be guaranteeing that this sector of the market can keep up with the rest of the world. Cloud computing technology advancements are driving AWS to invest in Brazil because it is a new, although volatile market.
Whitney Grace, February 26, 2020
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