Googler Word Choice: A Delight for Rhetoricians
May 20, 2020
DarkCyber readers may find the “we are excited to talk with you” interview transcript interesting. The star of the interview is the Google boss Sundar Pichai. The expert real news people grilling the replacement for the duo of Larry Page and Sergey Brin are survivors from the downsizing at the Verge. Please, read “Sundar Pichai on Managing Google through the Pandemic: The CEO of Google and Alphabet Joins the Vergecast.”
We noted these Googley words and phrases used by the top Googler, presented as they appear in the interview transcript. The flow is as interesting as words.
Really
Big
Diversity
Foundational
Deeply as in “deeply committed”
Transparency as in “transparency reports”
Shared
Progress as in “modest progress”
Important as in “really important”
Scale as in “scale up better”
Definitely, quite a few definitely
Viewpoints as in “political viewpoints”
Progress as in “made a lot of progress”
hiccups as in “definitely going to have hiccups”
Deeper as in “deeper efforts” and “deeper investments”
Business as in “sustainable business”
Go to as in “go to market investments”
Financial as in “financial sustainability goal”
Ecosystem as in “guide our ecosystem”
Pivotal
Committed as in “pretty committed”
Demonstrated as in “we clearly have demonstrated”
Care as in “we care all the way”
Deeply as in “deeply passionate”
Well as in “really well”
Stuff as in “all that stuff”
Search as in “highly ROI driven”
For sure
Reverted back
Hard as in “hard for me to say”
Clearly
Conservative as in “conservative on the return back for the broad company”
Prioritizing as in “prioritizing people”
Actually as in “actually kind of need to be there”
Buckets as in “have people in two different buckets”
Play as in “to make that play out”
Understand as in “understand what works”
Data as in “driven by data”
Phase as in “brainstorming phrase” and “next phase”
Lines as in “blurred the lines”
Herd as in “herd a bunch of people”
Momentum
Place as in “get to the right place”
RCS
WebRTC
Common as in “common work” and “common teams”
Iterate
Flexibility
Answer as in “user answer” and “technical answer”
Align
Platform
Integration
Behind as in “Android has been behind”
Fragmentation as in “fragmentation in Android”
pain as in “real pain”
Simplifying
Efficiency
Productivity
Touch as in “in touch”
Constraints
Everything as in “we want to do everything”
Onus
Communicating
Breakthrough as in “AI breakthrough”
Separation as in “structural separation”
Think as in “think through that breadth”
Bets as in “different bets”
Play as in “technology play”
Commonality as in “underlying commonality”
Space as in “Internet space”
Convergence
Folks
Focus as in “a lot of focus”
Terrific as in “terrific effort”
Easy as in “make it easy”
Obviously as in “obviously with user consent and privacy protection”
Consistently
Toolkit as in “one more toolkit”
Public as in “just go public”
Conversation as in “responsible conversation”
Basically as in “we basically made that decision”
Extraordinarily as in “extraordinarily public moment”
Information as in “high quality information”
Trumps as in “trumps everything”
Deep as in “deep technological underpinnings”
Need as in “need to step up”
Big as in “big value chain”
Surface as in “surface the highest quality information”
Evolved as in “evolved our approaches”
Inputs as in “we took inputs”
Expertise
Learnings
Flexible
Something as in “something like that”
Compartmentalize
Normalcy as in “real sense of normalcy”
Disruptions as in “disruptions are kind of concerning”
Transitions
Space as in “space to think quietly”
Progress as in “progress better”
Reiterative as in “reiterative process”
Horror
Force block as in “force block times”
Boundaries
Pizza
YouTube as in “YouTube cooking video”
Pattern shifts
Revert as in “people revert back”
Long run
Shifts
Moments as in “moments of opportunity”
Worth
Global as in “global movement”
Humanity
Whole
Trends
Common
Abstractions, colloquialisms, and platitudes would make a 15th century rhetoric teacher chuckle.
Stephen E Arnold, May 20, 2020
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