Search Engine Optimization Craziness Continues

May 28, 2020

One of the DarkCyber team spotted a write up. She kept it under wraps because with restaurants reopening, the loyal researcher did not want our lunch spoiled. SEO makes my dander do whatever dander does. Because I pay for lunch for those working for me, the team knows that happy subjects like the wonderfulness of enterprise search innovations are sunnier topics.

She goofed. I snagged a photocopy of “The Four V’s of Semantic Search.” My initial reaction was, “Are these SEO experts channeling IBM’s four V’s of Big Data”? I came to my senses. SEO experts simply borrow acronyms, refit them, and reveal great insights.

SEO or search engine optimization is a runway for selling Google Advertising. When the “organic” content fails to deliver the lusted after clicks, those seeking click validation have one path forward: Pay Google for traffic.

Don’t agree. Well, get in line with those who fail to understand their role in the ad selling pipeline.

What’s the write up explain is the key to “semantic search”?

There are four points, just almost the very same as IBM’s shattering insight after Charlie Chaplin ads and before the most recent round of layoffs at Big Blue.

First, crank out lots of content. Nah, it doesn’t have to advance knowledge. Second, put out the content as fast as possible. Bing, Google, and Yandex algorithms are greedy. Feed them, you click starved Web site owner. Third, mix up your content. We now have three V’s: Volume, velocity, and variety. Are there facts to back up these bold and confident statements? You are kidding, right?

The fourth V is the one that made me take a few deep breaths, chop some wood, and crush two aluminum Perrier in the thin, flimsy cans.

Veracity is the trigger word. Here’s what the write up says:

The fourth V is about how accurate the information is that you share, which speaks about your expertise in the given subject and to your honesty. Google cares about whether the information you share is true or not and real or not, because this is what Google’s audience cares about. That’s why you won’t usually get search results that point to the fake news sites. [Note a DarkCyber editor added the possessive apostrophe in this passage. You know “veractity” which is related to accuracy sort of.]

What’s this have to do with semantic search?

Nothing, zip, zilch, nada.

It should be the four V’s plus a B for baloney. That’s SEO because when you don’t get traffic, buy it.

Stephen E Arnold, May 28, 2020


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