Amazon Grinds into Teams and Rolls Across Its Playground Cracking the Asphalt
June 5, 2020
Distracted by an inability to deliver packages quickly, Amazon has revved the engine of the Bezos bulldozer. The giant online bookstore and the world’s richest human being is punching the gas pedal and lurching forward. The objective? The Microsoft Teams’ playground. The bulldozer will crunch over the feet of the nimble Zoomers and shove the Google toward the shower room, but the big orange diesel leaves a visible pathway, small creatures unable to avoid the metal treads and assorted debris similar to the storefronts on Main Street USA.
The action is described in “Slack and Amazon partner to take on Microsoft Teams.” DarkCyber does not want to argue which wonky online organizational, communication, and squabbling service is better. Amazon has the technical infrastructure to make almost anything work and to bill people for taking data out of its giant cloud environment.
The write up states:
On Thursday (4 June), it emerged that Slack and Amazon have forged a multi-year agreement, allowing all Amazon employees to use Slack. The news comes at a time when Slack has seen increased competition from Microsoft Teams. In a recent SEC filing, the company said that the Microsoft platform is its “primary competitor”. This is despite the fact Microsoft’s main focus is video and voice calling, while Slack is primarily used for text-based workplace chat. As part of the deal with Amazon, Slack will deepen its partnership with AWS by migrating its voice and video calling functions to Amazon’s Chime platform, in a bid to strengthen its video and voice calling offerings.
DarkCyber thinks this development is important for three reasons:
- The deal makes it clear that Amazon, although late to the game, is going to be trying to be like Zoom on steroids. (A side consideration is that Amazon employees will have a more zippy way to organize the two pizza parties when a fail safe system falls over.)
- The tie up means that Slack is not going away. Amazon can include Slack functions in a wide array of services. Imagine how much easier it will be to chase down knock off product information using a reasonably functional Slack and Chime service? Well, maybe not too aggressively?
- The inclusion of Slack means that Amazon’s oft-ignored policeware services get a useful tool for enforcement and intelligence professionals. DarkCyber thinks this is important, and possibly someone will notice before Amazon jumps out of its hidey hole and reveals that it powers much of the policeware infrastructure for low profile companies.
Worth watching even though the write up is content to point out:
By using Chime technology to run Slack’s video and voice call features, the company hopes to add new features. Armstrong said that the company is looking at bringing video calling to the mobile version of Slack, as it currently does not have this feature. He also said that Slack is looking into transcription.
Hitting the small nail squarely? Yes.
Stephen E Arnold, June 6, 2020
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