Microsoft LinkedIn: An Infusion of Skype or Zune?

June 15, 2020

Skype mostly worked. Then the interface became more like Bob’s. The JEDI knight of updates tries to be on the cutting edge of technology. Despite early attempts at video interactions, Microsoft has managed to remain a few paces off the lead. TechRepublic shares the late party invitation addressed to Microsoft’s professional social media platform: “LinkedIn Unveils New Virtual Events Feature For Communities To Stay Connected During COVID-19.”

LinkedIn’s new teleconferencing feature is Virtual Events and it allows organizations to connect in real time, so it is basically the same as Zoom. Does Microsoft want those looking for a job or consulting gigs to make the shift from Zoom or the interesting Google services? We noted:

“Rishi Jobanputra, head of product for Linkedin pages, said Virtual Events allows brands to target a specific audience and design a more personalized experience while making it easier for brands to share and archive their video content so users can easily find it. This not only extends the shelf life of the event but also allows organizations to target industries with content that may have may have been missed.”

LinkedIn is also integrating the Pages, LinkedIn Live, and Events so they will seamlessly fit together.

Several big companies have already successfully used Virtual Events, when in-person events were forced to cancel. But some virtual conferences, meetings, and hook ups have not delivered. Human interaction remains popular among many people; for example, those without sufficient bandwidth, a computing device, or an interest in the virtual world of experience.

Worth monitoring? Perhaps the events will be on Twitch or Microsoft’s Mixer? Wait! Isn’t Mixer a virtual meeting operation too?

Okay, Zune that and out.

Whitney Grace, June 15, 2020


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