Alphabet Wants to Spell Money with Shop-able Ads
June 30, 2020
Yes, YouTube will become more shop-able. The news shocked no one on the DarkCyber research team. YouTube videos are almost unwatchable. Pre-rolls, interstitials, and post-rolls. Auto-playing of ads when autoplace is set to off. Such convenience, such excellent user experience.
“YouTube Launches a New Ad Format That Showcases Product Images” reports:
YouTube created a new ad format that makes the platform more shoppable. The ad format will feature product images for viewers to browse, by integrating company pages into the video platform. Companies can have products displayed through the new ad format by syncing Google Merchant Center with video ad materials. Following that companies can decide which products to feature.
This sounds exciting. Perhaps advertisers taking a break from Facebook will embrace the new platform? What’s next? How about videos which contain zero YouTube creator content. Just one ad surrounded by the “See Also” ads the magic algorithm suggests.
Relevance? Perfect. Efficient. Plus Aerie might get another Google ad research outsourcing contract. The internal professionals are just too darned busy.
Stephen E Arnold, June 30, 2020
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