Apple Learns: There Can Be Knock Ons from Zoomified Congressional Hearings

August 21, 2020

What happens when high school science club “on the fly”, “we can do what we want” decision making is revealed in Zoomified Congressional hearings? “News Publishers Join Epic Games in Asking Apple for Lower App Store Fees” is an example of the strong reaction to special deals. Now Apple’s partners want the same “deal” extended to the Bezos bulldozer. Here’s the key statement from an online news service:

publishers including the New York Times, the Washington Post and CNET parent company ViacomCBS, want that 30% fee dropped to 15%.

Thus, it seems Apple and Amazon worked out a deal different from the one imposed on lesser Apple partners.

Digital Content Next offers this observation in a letter to Apple’s management:

Sometime in 2017, Apple and Amazon, two giant platform companies, struck a deal where Amazon Prime Video would be available on Apple TV and Apple products would be available on Amazon. As part of the terms of that deal, Apple would reduce its fee for consumers who subscribed to Prime Video from 30% to 15%. For existing Prime Video subscribers, Apple agreed to completely waive its normal 15% fee. The cherry on top for Amazon was that they could use other payment systems outside of Apple.

Apple now has to fancy dance its way around what looks like a problem.

Apple wants to do what it wants. Don’t like the changes in our operating systems? Well, that’s Apple doing its thing. Don’t like the fees? Well, that’s the way we operate. Take it or leave it. Don’t like the deal we worked out with Amazon? Well, too bad.

Despite the love many have for the Apple ecosystem, the time has arrived for those with different views to grouse out loud.

So what? This looks like another example of situational decision making. A deal with the Bezos bulldozer may grind slowly around and start rolling back to the digital orchard.

To sum up: High school science club are now playing Fortnite in real life or IRL. Battle royale? Yep. Those Zoomified hearings make it clear that the democratic processes generate useful information and cause an action-reaction demonstration. The game, however, is not a digital fantasy.

Stephen E Arnold, August 21, 2020


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