Gartner Heads for the Clouds with Silver Linings

October 5, 2020

Organizations are offloading their computing, because it saves on expenses and allows them to have endless storage space, maintenance, upgrades, and customer service. At least cloud computing is supposed to be the end all solution. The Register reported on a recent Gartner review of cloud computing services, “Gartner On Cloud Contenders: AWS Fails To Lower Its Prices, Microsoft ‘Cannot Guarantee Capacity’, Google Has ‘Devastating’ Network Outages.”

Gartner’s review faced criticism from the start, because it only covered seven cloud infrastructure and platform services, because they fit the definition of “hyper scale cloud providers.” The biggest players are not surprising: Google, Microsoft, and AWS. The other companies are smaller but specialize in niches: Alibaba, Oracle, IBM, and Tencent. Gartner separated its review criteria into magic quadrants, but failed to identify any movers or shakers.

AWS soars to the top of the report and Gartner warns Amazon wants to own more parts of the value chain that delivers cloud computing services. Microsoft placed second, because it is a good service for Microsoft-based systems and company has a good approach to open source.

Readers of the article were unhappy with it, because:

“It’s not random speculation, it’s paid propaganda.

In 2011 Gartner “predicted” that windows phone would leap ahead of iOS in market share by 2015…

Back in 2003 they said that windows mobile would dominate the smartphone market.

Microsoft paid Gartner for this “analysis”.

Other observations included:

  • There are some people who actually consider Gartner reports to be worth something, and this did result in a few companies standardizing on Microsoft mobile devices for a time based on reading the Gartner reports – only to be forced to quickly move to android or ios devices when the devices they were using got dropped.
  • They don’t actually use or test the products/services they write about, information published by Gartner is supplied by the vendors themselves – ie it’s “best case” marketing material and doesn’t reflect real world experience where advertised functionality is almost never as good as the marketing literature claims it to be.
  • At most what they do, is compare the claimed feature sets of vendors… Only many vendors will exaggerate their claims, they may have features X Y and Z on paper but that doesn’t mean you as a potential customer would need or want those features, nor does it mean that they actually perform as expected.

When it comes to choosing products or services, there really is no substitute for actual experience. There are people who have used a product extensively and know its individual strengths and weaknesses. Every product/service has its own strengths and weaknesses, but which set is best for your individual use case can vary.

Ah, marketing.

Whitney Grace, October 5, 2020

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