Microsoft, Google: A Rose by Any Other Name?
October 6, 2020
Twenty twenty is unlikely to be remembered for outstanding brand decisions. Let’s look at the Corona thing. There was WuFlu, then Corona, and now for some the Rona.
The Google has taken a bold step and, at this time, it is not another messaging app. Google has changed the name “GSuite” to — close your eyes and imagine the bestest name in the world — Google Workspace. You know almost like Microsoft Works, the baby version of Office which went exactly where?
“GSuite Is Now Google Workspace” reports:
the company decided to also give the service a new name and introduce new logos for all the included productivity apps, which are now being used — and paid for — by more than 6 million businesses.
The addition of the word “space” makes Googzilla so much more homey, where those with real jobs can work. The article helpfully added:
In a press briefing ahead of today’s announcement, Google’s Javier Soltero, the company’s VP and GM for what is now Google Workspace, noted that the company wanted to ensure that the service that people use is the same thing that people buy.
Those are subscribers. The magic monetization technique popular as a business model borrowed from the ruins of the way things were.
Microsoft has jumped in the game as well. Bing is now — wait for it — Microsoft Bing. Instead of compression like Rona from Corona virus, Microsoft takes one syllable and enhances it with another word, “Microsoft.”
“Bing Gets Rebranded as Microsoft Bing (Yes, Really)” reports:
According to Microsoft, the new name “reflects the continued integration of our search experiences across the Microsoft family.” So yeah, not a big change, but just something that brings it a little closer to the rest of the “family.”
Yep, part of the family. What? No subscription to the search system which does not include some content readily found in such potent competitors as www.swisscows.ch?
Language enhances both of these services, doesn’t it?
Stephen E Arnold, October 6, 2020
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