Google Reveals Its Aspiration: Everything

October 30, 2020

An online publication called Gadgets360 published “Google Renames the Chromebook Search Button to the Everything Button.” The lowly capitalization lock key has been identified as expendable. By repurposing a way to create CAPS, Google has performed two vital services:

  1. Easier access to search
  2. A way to reveal its aspiration: To be “everything” to a human user.

The article states:

Google is renaming a button on Chrome OS PC keyboards to ‘Everything Button. … Google said that the new name for the Launcher button was chosen to reflect user feedback; the search giant hoped that the inclusion of the new name for the button will help highlight that Chromebook laptops have a dedicated button on their keyboards. Clicking on the Everything Button will open up a search bar through which you can search for things on Google, as well as for apps and files on the Chrome OS machine.

Interesting. What about confusion with the freeware application called Everything. David Carpenter at has offered his useful information retrieval software for several years. Google is indeed innovative and proving that it is “everything” a me-too outfit would want to be.

Stephen E Arnold, October 30, 2020


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