The Shallowness of Search Engine Optimization: Just Buy Google Ads for Traffic

January 8, 2021

Google is in the business of selling online advertisements and playing the role of a digital real estate broker for a commission, of course, of course. Therefore, any information about how to get Google traffic for free is only mildly interesting. An entire industry of search engine optimization experts explain how to achieve the impossible: Avoid buying Google online ads. The ploy of SEO leads in one direction only; that is, the SEO professional eventually utters the words, “You need to buy Google advertising.” Free only goes so far like the charges for storage to an unsuspecting user of Gmail learns.

So what do I make of “What We Know About Google’s Passage Indexing”? Not much. The write makes clear the tissue thin thought about traffic tricks. How does one respond to Google’s indexing of paragraphs? Do nothing. How does Google’s indexing for meaning impact authors? Not at all. Why did Google make the announcement? Maybe marketing.

In my opinion, the notion of Google Passages feeds the SEO sector and greases the skids for selling more ads. When the free stuff doesn’t deliver clicks, what’s the fix?

Buy Google ads. SEO experts become a sales force for the GOOG.

Simple in my opinion. A purloined letter tactic which has demonstrated remarkable durability.

Stephen E Arnold, January 8, 2021


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