Intel Reminds Apple That It Is a Horse Around Company
January 19, 2021
I read “Intel Suggests It Will Wait for New CEO to Make Critical Decisions to Fix Manufacturing Crisis.” The headline suggests that Intel cannot manufacture chips as it did in the glory days of Silicon Valley. Wow, who knew?
There are a couple of other gems in this “real” news story too; to wit:
Intel allegedly embraces this view of Apple, another small outfit in the computing business:
“We have to deliver better products to the PC ecosystem than anypossible thing that a lifestyle company in Cupertino” makes,Gelsinger told employees Thursday. That’s a derisive, ifgood-natured, reference to Apple and the location of its corporateheadquarters.
Yep, lifestyle. Apple, I would remind Intel, has managed to enter the chip business without any of the quantum computing lynchpin baloney like the Horse Ridge innovation. That’s a technical achievement which strikes me as a combination of marketing, jargon, and horse feathers. Maybe a horse collar or a saddle blanket?
Another interesting passage asserts:
In a note to clients after Gelsinger’s hiring [the new CEO], Raymond James analystChris Caso said Intel doesn’t have time to deliberate.
Okay, time. There’s the ever chipper AMD, the Qualcomm outfit, a couple of eager beavers in lands which favor zesty spices. Oh, yes, and there’s the Apple operation, which sells products from pushcarts.
The article details the failures and fantasies of a company which has created Horse Ridge. Unfortunately instead of a stallion, the computational cowboys are riding Norwegian Fjord horses in the chip derbies.
Stephen E Arnold, January 19, 2021
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