What Is Next for Amazon Netradyne?

February 4, 2021

I noted the “real” news outfit CNBC story “Amazon Is Using AI-Equipped Cameras in Delivery Vans and Some Drivers Are Concerned about Privacy.” The use case is monitoring drivers. I have heard that some drivers work like beavers. Other comments suggest that some drivers play fast and loose with their time. These are lazy beavers. Other drivers misplace packages. These are crafty beavers. Another group driver like the route through the subdivision is a race. These are thrill-loving beavers. The Netradyne Driveri gizmo provides a partial solution with benefits; for example, imagery. My thought is that the Netradyne gizmo can hook into the Amazon AWS mother ship for a range of interesting features and functions. Maybe the data would be of use to those engaged in Amazon’s public sector work; for example, policeware services and solutions?

The story states:

Amazon is using an AI-powered camera made by Netradyne, a San Diego-based start-up that was founded in 2015 by two former senior Qualcomm employees. The camera, called Driveri, has four lenses that capture the road, the driver, and both sides of the vehicle.

I want to step away from the Netradyne and ask a few questions to which I don’t have answers at this time:

  1. Will Amazon learn from the Netradyne deployment what product enhancements to include in the “son of Netradyne”?
  2. What if a vehicle is equipped with multiple Netradyne type devices and shares these data with Amazon’s public sector partners and customers?
  3. What if Amazon’s drone routing surveillance technology is adapted to function with Amazon delivery mechanisms; that is, robot carts, lockers at the local store, trunk centric delivery, Ring doorbells, etc.?

The drivers are the subjects of a Silicon Valley style A-B test. My hunch is that there will be further smart camera developments either by AWS itself, AWS and a partner, or a few startups taking advantage of AWS technology to provide a platform for an application of the Netradyne learnings.

Who competes with Amazon AWS in this sector? Google, Microsoft, got any ideas? Sure, you do.

Stephen E Arnold, February 4, 2021


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