Algolia: Making Search Smarter But Is This Possible?

February 5, 2021

A retail search startup pins its AI hopes on a recent acquisition, we learn from the write-up at SiliconANGLE, “Algolia Acquires MorphL to Embed AI into its Enterprise Search Tech.” The company is using its new purchase to power Algolia AI. The platform predicts searchers’ intent in order to deliver tailored (aka targeted) search results, even on a user’s first interaction with the software. Writer Mike Wheatley tells us:

“Algolia sells a cloud-based search engine that companies can embed in their sites, cloud services and mobile apps via an application programming interface. Online retailers can use the platform to help shoppers browse their product catalogs, for example. Algolia’s technology is also used by websites such as the open publishing platform Medium and the online learning course provider Coursera. Algolia’s enterprise-focused search technology enables companies to create a customized search bar, with tools such as a sidebar so shoppers can quickly filter goods by price, for example. MorphL is a Romanian startup that has created an AI platform for e-commerce personalization that works by predicting how people are likely to interact with a user interface. Its technology will extend Algolia’s search APIs with recommendations and user behavior models that will make it possible for e-commerce websites and apps to deliver more ‘intent-based experiences.’”

The Google Digital News Initiative funded MorphL’s development. The startup began as an open-source project in 2018 and is based in Bucharest, Romania. Headquartered in San Francisco, Algolia was founded in 2012. MorphL is the company’s second acquisition; it plucked SeaUrchin.IO in 2018.

Will Algolia search be smarter, maybe even cognitive? Worth watching to see how many IQ points are added to Algolia’s results.

Cynthia Murrell, February 5, 2021


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