T-Mobile: Privacy Is a Tough Business
March 12, 2021
Just a bit of mobile phone experience this morning. T Mobile (the magenta or pink outfit) notified me I could opt out of its forthcoming “sell your data” initiative. I dutifully clicked on the link to something which appeared in an SMS as t-mo.com/privacy12. Surprise. The page rendered with a notice that it was a new domain. I fiddled around and was able to locate the page via the search box on T-mobile.com. I filled in the data, including a very long Google ad tracker number. I clicked the submit button and nothing happened. I spotted an email address which was “privacy@tmobile.com.” Guess what? The email bounced. I called 611, the number for customer service. I was told that T Mobile would call me back in 30 minutes. Guess what? No call within the time window.
Privacy is a tough business, and it is one which amuses the marketers and thumbtypers who work with developers to create dark patterns for paying customers. Nice work.
Nifty move. Well, the company is magenta or pink. It is dark, however. Very dark and quite sad.
Stephen E Arnold, March 11, 2021, 435 pm US Eastern
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