Deloitte on Subscriptions: Trust These Numbers?
April 19, 2021
Deloitte is an interesting outfit. The company compiled an interesting track record with its analyses of Autonomy plc’s finances. Nevertheless, the accounting-consulting firm has confidence in its mathematical expertise. A recent example appears in “Deloitte: Consumers Load Up on Subscriptions But Are Frustrated with Fragmentation.” The information generated seems to be part “okay, that is obvious” and part public relations. (Note: You may have to pay to view the source document.)
I noted these findings about people absorbing digital information, particularly video, the state of the art in kick back data access:
- 52 percent of those watching free ad supported video find it difficult to access content across so many services.
- 49 percent are frustrated when a service doesn’t make good recommendations
- 66k percent frustrated when content they want to watch is removed from a service.
- 67 percent of those in the sample don’t trust the news they see on various services
The common theme in these data are frustration and the inability to get search to deliver useful results.
I wonder if those embroiled in the Autonomy dust up have similar perceptions of Deloitte itself.
Stephen E Arnold,
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