Google Search: A Disillusioned SEO Expert Grouses

May 10, 2021

Search engine optimization. Great play by the Google. Lots of “search experts” explaining how to get traffic. When the traffic went away or failed to materialize, these “SEO experts” morphed into Google ad hawkers. Slick. Who knew? Not the SEO crowd but the creeping tendrils of dawning knowledge are now wending their way through GenX and Millennial synapses.

What’s the proof?

I present Exhibit 1, “The Death of Search Engine Optimization.”

The author shows a screenshot of what are, it seems, ads probably loosely connected to the topic about which the user sought information. Then this explanation / commentary:

Notice what has happened to the page design—today, there is not one free organic search result anywhere to be seen on the first page, above the fold (where the computer screen breaks the page).  Every single link on this page is now a paid advertisement—the links in the upper left coming from Google Ads, the links in the lower-left map coming from Google Local, and the links in the right coming from the Google Shopping product feed.  Every single one a paid placement, which is great for Google maximizing their ad revenues.  But, if you want to see an organic search result that is truly based on the quality of the content of the landing page, you need to scroll down “below the fold”, and even then, they don’t start until the bottom of that second screen view after you page down.

The synapses crackle and the author observes: “The death of search engine optimization. Let’s see if Google’s attempt to fleece all of its advertisers for even more money, and further clutter up its user experience, will open up a door for one of their competitors to start growing share in the search industry.  But, until then, the grim reaper is sharpening his blade for the SEO industry.  R.I.P. my dear friend.”

There you go. Insight.

Stephen E Arnold, May 10, 2021


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