iBabyRainbow Next: Another Amazon Twitch Pace Setter?

May 24, 2021

I read “Twitch Launches a Dedicated Hot Tubes’ Category after Advertiser Pushback.” The write up states:

Twitch says its policies on what is and isn’t allowed on the platform aren’t changing. The company is not going to prevent people from streaming in hot tubs or swimwear. While sexually suggestive content remains banned, context-appropriate clothing — like bathing suits in a pool — is allowed. “Being found to be sexy by others is not against our rules, and Twitch will not take enforcement action against women, or anyone on our service, for their perceived attractiveness,” the company wrote, in bold, in a blog post this afternoon.

The creator innovation of people in bathing attire sitting in kiddie pools is fascinating. The segregation of these creators based on advertiser feedback makes clear that Amazon’s live streaming platform is moving downstream.

In our preparation for our lecture at the 2021 National Cyber Crime Conference and an upcoming talk at the Connecticut IAFCI Spotlight on Fraud event in June, we revisited the Amazon Twitch stream for iBabyRainbow. This talented performer offers content on other Web sites under the clever name of BabyRainbow. With a bit of clicking and posting, one can find fascinating content available for a fee.

Parents of young persons are, based on our research, are essentially behind a curtain of cascading data flows. Awareness of these talented performers’ contributions to video art is low, vanishingly small.

Will there be advertisers who want to deliver messages to the viewers of the inflate-a-pool streams and the even more roiled data streams from iBabyRainbow’s pool?

It seems as if there will be advertisers eager to dive in and bat the colorful floating animals in glee. If my references to these creators’ content seem murky like a mine drainage pond, do some exploring in the digital Amazon. You might be surprised at what you find at the end of the rainbow. A new channel tailored to certain advertisers behind a dam of salaciousness.

May we suggest the curious run queries for “iBabyRainbow” on Amazon Twitch and then query the phrase “BabyRainbow” on other general purpose Web search services. Better yet, give TikTok or Twitter search a whirl.

And check out the function of Twitch tags to segregate users and content.

Stephen E Arnold, May 24, 2021


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